It has a 1,950 m long sandy beach, which is among most beautiful beaches in Montenegro and south Adriatic. In 1935 it won the "Grand Prix" in Paris as the most beautiful beach in Europe.

The town of Bečići saw large amount of investments in recent years, most notably the building of luxurious "Splendid" hotel, which cost 70 million euros to build. Other large hotels were mostly refurbished, so Bečići's tourist offer has improved significantly.

It is considered to be one of the most beautiful and largest beaches on the south part of the Adriatic Sea. It is sandy, 1950m long and goes from Zavale to Djevistenja. In 1935 it was rewarded Grand Prix (Golden Palm) in Paris.

How significant Budva beaches and the quality of their sand were, shows the fact that the Czechs made an exibition of the sand from these beaches for advertisiment purposes.

As a part of the background there is a complex tourist settlement. It can be considered to be a bathing zone, sport zone, the zone for recreation and relaxation in well managed parks, with different sport terrains, and of course the zone of all kinds of accommodation capacities.