Brela is a tourist town located between the Biokovo mountain and the Adriatic Sea. It's known as the pearl of Makarska riviera. The pearl of Adriatic or the pearl of Mediterranean is the name given to the city of Dubrovnik. In 1968 Brela was crowned as "Champion of Adriatic" for high achievements in tourist activity. Also, during 1960s it was one of the favorite Mediterranean destinations for Aristotle Onassis and Jacqueline Lee Bouvier Kennedy Onassis, where in 1968 they eventually bought a villa. In 2005 celebrities such as Mick Jagger, Penelope Cruz, Jean Reno, Tom Cruise, and Bill Gates were spotted in Brela.

Even though Brela is rather densely populated with tourists in the season (mainly German, Czech, Italian and Polish), it maintains a relaxed atmosphere and remains a place for famalies rather than the young party crowd. The beach is pebble and the water crystal clear, which is due to the filtration provided by the sheer mountains lying as the backdrop to the village.

In 2003 American magazine Forbes put this beach on the list of 10 world's most beautiful beaches, where it's ranked 6th in the world and 1st in Europe.